BALANCED FINANCIAL PLANNING, INC.

RIASEC RegisteredEst. 2021
Total AUM
$181M
Discretionary
$116M
64% of AUM
Avg account
$2.3M
Accounts
80
Employees
3
Advisory reps
1

Firm details

Headquarters
OVERLAND PARK, Kansas
CRD number
128161
Registered since
July 30, 2021
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Hourly Charges, Fixed Fees
Client types
  • HNWI91.73%
  • Individuals8.27%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Balanced Financial Planning, Inc. is an independent registered investment advisor focused on individualized financial planning and portfolio management for private clients and small businesses. The firm operates on an hourly and fixed-fee basis rather than traditional asset-based fees, which signals an advisory model oriented toward planning and consultative engagement as much as discretionary portfolio oversight. Its client base is narrow and relationship-driven, centered on individuals and families rather than institutional mandates. Investment activity is conservative in structure: allocations favor pooled public vehicles rather than direct security selection or in-house proprietary strategies. The firm is not registered as a multi-state adviser or pension consultant, and its disclosures do not indicate a formal ESG tilt. Balanced Financial Planning, Inc. appears to position itself as a hands-on planner that also manages investment portfolios for clients who prefer fee-based planning combined with discretionary or non-discretionary portfolio oversight.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 40%, Exchange Traded Equities 28%, State & Local Bonds 18%, Cash & Cash Equivalents 9%, US Government Bonds 3%, Investment Grade Corp Bonds 1%, Private Funds 1%40%
  • Public Funds/Mutual Funds40%
  • Exchange Traded Equities28%
  • State & Local Bonds18%
  • Cash & Cash Equivalents9%
  • US Government Bonds3%

Contacts

1 of 1
  • JO FRITZ

    PresidentCRD 4595772

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

OVERLAND PARK, KS

JOHNSON

Location

OVERLAND PARK, KS

Headquartered in OVERLAND PARK, KS, anchoring the Kansas City-Overland Park-Kansas City, MO-KS metro in the Midwest.

Metro area
Kansas City-Overland Park-Kansas City, MO-KS
Region
Midwest
County
JOHNSON
Address
6701 W 64th St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth