BACKER

RIASEC RegisteredEst. 2015
Total AUM
$62.9M
Discretionary
$0
0% of AUM
Avg account
$3.4K
Accounts
18,672
Employees
15
Advisory reps
1

Firm details

Headquarters
SAN FRANCISCO, California
CRD number
281813
Registered since
October 16, 2015
Website
backer.com
Fee structure
Fixed Fees
Client types
  • Individuals100%

Firm profile

FINTRX

Overview

Backer is a small, SEC-registered corporate advisory firm that serves individual and family clients on a fixed-fee basis. The firm has been registered since 2015 and appears to operate as a single-state adviser under a domestic ownership structure. Its advisory model is largely non-discretionary—reported total assets and total non-discretionary assets are the same—which indicates clients generally retain final authority over trading decisions while Backer provides guidance or model recommendations. The firm is not an active ESG investor, does not act as a pension consultant, and is not classified under a standard adviser type in filings. Backer reports several business attributes consistent with a retail-oriented practice: a very large client count relative to assets under management, standardized fee arrangements, and a balance sheet dominated by assets categorized as “Other” on its ADV filing. That combination suggests Backer runs a scaled, low-balance client platform rather than a concentrated private-wealth or institutional manager.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Other 100%100%
  • Other100%

Owners & executives

1 of 1
  • JORDAN LEE

    Founder and CEOCRD 6569564

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAN FRANCISCO, CA

SAN FRANCISCO

Location

SAN FRANCISCO, CA

Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN FRANCISCO
Address
474 Bryant St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth