AVID PLANNING

RIASEC Registered
Total AUM
$58.5M
Discretionary
$58.5M
100% of AUM
Avg account
$263K
Accounts
223
Employees
2
Advisory reps
2

Firm details

Headquarters
ST PETERSBURG, Florida
CRD number
284332
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI67.27%
  • Individuals32.73%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Avid Planning is an independent, individual-owned registered investment adviser operating as an LLC that serves primarily individual and family clients. The firm provides comprehensive financial planning, portfolio management for individuals and small businesses, and acts as a capital allocator by selecting and allocating to third‑party advisers and managers. Its billing mixes asset-based fees with hourly and fixed-fee arrangements. Avid Planning does not identify as an active ESG investor and is not flagged as a multistate adviser.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Exchange Traded Equities 2%, Cash & Cash Equivalents 2%96%
  • Public Funds/Mutual Funds96%
  • Exchange Traded Equities2%
  • Cash & Cash Equivalents2%

Contacts

2 of 2
  • WILLIAM ARNOLD

    Managing MemberCRD 4726501

  • DAVID HARPOOL

    PartnerCRD 4205173

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

ST PETERSBURG, FL

PINELLAS

Location

ST PETERSBURG, FL

Headquartered in ST PETERSBURG, FL, in the South of the United States.

Region
South
County
PINELLAS
Address
360 Central Ave
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth