Athena Wealth Management, LLC

RIASEC Registered
Total AUM
$174M
Discretionary
$174M
100% of AUM
Avg account
$349K
Accounts
498
Employees
3
Advisory reps
1

Firm details

Headquarters
Reno, Nevada
CRD number
319373
Registered since
May 22, 2024
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI71.9%
  • Individuals26.49%
  • Charitable Organizations1.6%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Athena Wealth Management, LLC is an independent, owner-run registered investment adviser that operates under an LLC structure. The firm is SEC-registered (registration year 2024) and focuses on serving individual and family clients, offering financial planning and portfolio management services for individuals and small businesses. Its fee arrangements include a percentage-of-AUM billing model alongside hourly and fixed-fee engagements. Athena does not position itself as a capital allocator, does not identify as an active ESG investor, and is not classified as a multi-state adviser. The firm lists an accounting affiliation among its industry ties.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 54%, Exchange Traded Equities 38%, Private Funds 6%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%54%
  • Public Funds/Mutual Funds54%
  • Exchange Traded Equities38%
  • Private Funds6%
  • Investment Grade Corp Bonds1%
  • Cash & Cash Equivalents1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 16

Active vs passive

$55.4M in ETFs

Passive

87%

$48M

Active

10%

$7.4M

ETFProviderStyleCategoryValueShares% of portfolio
FIDELITY LOW DURATION BOND FACTOR ETF (FLDR)FidelityPassiveUltrashort Bond$39.9M801,19171.89%

Location

Primary office

Reno, NV

Washoe

Location

Reno, NV

Headquartered in Reno, NV, anchoring the Reno-Carson City-Fernley, NV metro in the West.

Metro area
Reno-Carson City-Fernley, NV
Region
West
County
Washoe
Address
540 W Plumb Ln
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth