Asset Planning Services Inc

RIASEC RegisteredEst. 1987
Total AUM
$366M
Discretionary
$324M
89% of AUM
Avg account
$708K
Accounts
516
Employees
5
Advisory reps
3

Firm details

Headquarters
Covington, Louisiana
CRD number
104715
Registered since
May 14, 1987
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI89.76%
  • Individuals7.63%
  • Pension & Profit Sharing Plans1.49%
  • Corporations / Businesses1.13%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Asset Planning Services Inc is an independent, SEC-registered registered investment adviser that has operated since 1987 as a privately owned corporation. The firm serves both individual and family clients as well as institutional clients, offering fee-based financial planning and portfolio management across individual, small-business and institutional relationships. Its advisory services include financial planning, portfolio management for individuals and businesses, and pension consulting. Fee arrangements include asset-based fees and fixed-fee engagements. The firm does not identify as an active ESG investor and is not positioned as a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 62%, Public Funds/Mutual Funds 15%, Cash & Cash Equivalents 14%, Investment Grade Corp Bonds 5%, US Government Bonds 4%62%
  • Exchange Traded Equities62%
  • Public Funds/Mutual Funds15%
  • Cash & Cash Equivalents14%
  • Investment Grade Corp Bonds5%
  • US Government Bonds4%

Contacts

3 of 3
  • Jillian Nelson

    Portfolio ManagerCRD 4428527

  • Claude Duet

    PresidentCRD 4332316

  • Brenda Duet

    OfficerCRD 4332333

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 10

Active vs passive

$11.6M in ETFs

Passive

100%

$11.6M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US LARGE-CAP ETF (SCHX)SchwabPassiveLarge Blend$5.3M181,70746.23%

Location

Primary office

Covington, LA

Saint Tammany

Location

Covington, LA

Headquartered in Covington, LA, anchoring the New Orleans-Metairie-Hammond, LA-MS metro in the South.

Metro area
New Orleans-Metairie-Hammond, LA-MS
Region
South
County
Saint Tammany
Address
509 W 21st Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth