ASSET GUIDANCE GROUP, LLC

RIASEC Registered
Total AUM
$17M
Discretionary
$17M
100% of AUM
Avg account
$486K
Accounts
35
Employees
2
Advisory reps
2

Firm details

Headquarters
ROSWELL, Georgia
CRD number
291448
Fee structure
Percentage of AUM, Hourly Charges, Subscription Fees, Fixed Fees, Commissions, Other
Client types
  • HNWI58.82%
  • Individuals41.18%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesSelection of Other AdvisersPublication of PeriodicalsMarket Timing ServicesEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Asset Guidance Group, LLC is an independent, owner-operated registered investment adviser that services individual and family clients. The firm functions as a capital allocator, combining portfolio management and financial planning with insurance brokerage activity. Its advisory services extend beyond individual portfolios to include management of pooled investment vehicles, selection of third‑party advisers, and educational offerings such as seminars and newsletters. The firm reports a mixed fee schedule (AUM percentage, hourly, subscription, fixed fees, commissions and other fees) and does not present itself as an ESG-focused manager.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: US Government Bonds 50%, Exchange Traded Equities 40%, Cash & Cash Equivalents 8%, Other 2%50%
  • US Government Bonds50%
  • Exchange Traded Equities40%
  • Cash & Cash Equivalents8%
  • Other2%

Contacts

2 of 2
  • WALLACE NICHOLS

    Founder & PrincipalCRD 5988582

  • Jarod Nichols

    Investment Adviser RepresentativeCRD 7529151

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ROSWELL, GA

FULTON

Location

ROSWELL, GA

Headquartered in ROSWELL, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FULTON
Address
1875 Old Alabama Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth