Asset Advisory Group, Inc.

RIASEC Registered
Total AUM
$70M
Discretionary
$65M
93% of AUM
Avg account
$1M
Accounts
68
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
141612
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals55.71%
  • HNWI41.14%
  • Pension & Profit Sharing Plans3.14%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Asset Advisory Group, Inc. is a small, independent advisory firm that manages concentrated equity-focused portfolios for individuals and families. The firm acts as a capital allocator: it runs discretionary portfolio management for individual and small-business clients and also selects outside advisers when it wants third‑party management or specialized exposure. Fee arrangements mix percentage-of-AUM billing with hourly charges, consistent with a boutique advisory model that combines ongoing portfolio oversight with project-based planning work. The firm’s investment preference is equities—primarily exchange‑traded securities—while it does not position itself as an ESG-driven investor. As a single-office, individually owned adviser, Asset Advisory Group, Inc. appears geared toward personalized relationships and customized portfolio construction rather than institutional-scale product distribution.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 83%, State & Local Bonds 5%, Investment Grade Corp Bonds 5%, US Government Bonds 4%, Cash & Cash Equivalents 3%83%
  • Exchange Traded Equities83%
  • State & Local Bonds5%
  • Investment Grade Corp Bonds5%
  • US Government Bonds4%
  • Cash & Cash Equivalents3%

Contacts

1 of 1
  • Belinda Sheffield

    PrincipalCRD 1030646

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth