Asset Advisory Group, Inc.

RIASEC Registered
Total AUM
$480M
Discretionary
$453M
94% of AUM
Avg account
$758K
Accounts
633
Employees
5
Advisory reps
2

Firm details

Headquarters
Kinnelon, New Jersey
CRD number
106618
Registered since
April 26, 1994
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI94%
  • Individuals6%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Asset Advisory Group, Inc. is an independent, privately owned registered investment adviser that serves individual and family clients. The firm is SEC-registered (since 1994) and offers financial planning, portfolio management for individuals and small businesses, and educational seminars and workshops. Its fee arrangements include percentage-of-AUM billing as well as hourly and fixed fees. Asset Advisory Group, Inc. is not identified as an active ESG investor and is organized as a corporation under individual ownership. The firm was recognized by FA Magazine as a Top RIA Firm in 2020, a visible industry mention among the factual items the firm reports.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Exchange Traded Equities 24%, US Government Bonds 13%, Cash & Cash Equivalents 8%, State & Local Bonds 4%51%
  • Public Funds/Mutual Funds51%
  • Exchange Traded Equities24%
  • US Government Bonds13%
  • Cash & Cash Equivalents8%
  • State & Local Bonds4%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 44

Active vs passive

$135M in ETFs

Passive

73%

$99.4M

Active

20%

$36M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND (VCSH)VanguardPassiveShort Term Bond$11.8M153,1758.73%

Location

Primary office

Kinnelon, NJ

Morris

Location

Kinnelon, NJ

Headquartered in Kinnelon, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
Morris
Address
170 Kinnelon Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth