Ascend Investment Partners

RIASEC RegisteredEst. 2020
Total AUM
$661M
Discretionary
$659M
100% of AUM
Avg account
$312K
Accounts
2,122
Employees
9
Advisory reps
5

Firm details

Headquarters
Ogden, Utah
CRD number
307667
Registered since
April 23, 2020
Custodians
TRADE-PMR INC., ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI67.7%
  • Individuals26.11%
  • Charitable Organizations2.24%
  • Pension & Profit Sharing Plans2.2%
  • Corporations / Businesses1.74%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Ascend Investment Partners is an independent registered investment adviser formed in 2020 and organized as an LLC. The firm acts as a capital allocator for both individual/family and institutional clients, offering financial planning, discretionary portfolio management for individuals and small businesses, pension consulting and selection of other advisers. Fee arrangements include percentage-of-AUM billing and hourly charges. Ascend does not position itself as an ESG-focused manager and reports a single-state adviser status. The firm deploys third-party managers for alternative strategies and supplements core portfolios with mutual funds and annuities. It identifies equities—particularly exchange-traded equities—as its primary asset preference and appears to run a relatively concentrated public equity program alongside an allocation to non‑public alternatives.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 72%, Public Funds/Mutual Funds 25%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%, Other 1%72%
  • Exchange Traded Equities72%
  • Public Funds/Mutual Funds25%
  • US Government Bonds1%
  • State & Local Bonds1%
  • Investment Grade Corp Bonds1%

Contacts

3 of 5
  • Brent Keller

    Brent Keller

    Financial AdvisorCRD 5905603

  • Garrett Smith

    Garrett Smith

    Financial AdvisorCRD 6191028

  • Christopher Kesler

    Christopher Kesler

    Financial AdvisorCRD 6057896

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 96

Active vs passive

$142M in ETFs

Passive

73%

$104M

Active

20%

$38.1M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD INFORMATION TECHNOLOGY INDEX FUND (VGT)VanguardPassiveTechnology$10.3M86,3557.28%

Location

Primary office

Ogden, UT

Weber

Location

Ogden, UT

Headquartered in Ogden, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
Weber
Address
2225 Washington Blvd
Time zone
MT (UTC-7)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth