APP
Firm details
- Headquarters
- SAN MATEO, California
- CRD number
- 324537
- Website
- www.assetplanprotect.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals48.84%
- HNWI35.66%
- Pension & Profit Sharing Plans15.5%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
APP is an independent, individual-owned RIA that serves primarily individuals and families. The firm combines financial planning and portfolio management for individual and small-business clients with insurance brokerage activity. Its advisory services list financial planning, portfolio management and pension consulting. Fee arrangements are varied — percentage of AUM, hourly charges and fixed fees are all used. APP does not operate as a capital allocator and is not flagged as an active ESG investor.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds51%
- Exchange Traded Equities24%
- US Government Bonds16%
- Cash & Cash Equivalents9%
Owners & executives
1 of 1MIHO HATORI
Chief Compliance OfficerCRD 5263480
Contacts
1 of 1Noboru Muto
Solicitor - Tax LawCRD 6759845
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SAN MATEO, CA
SAN MATEO
Location
SAN MATEO, CA
Headquartered in SAN MATEO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- SAN MATEO
- Address
- 1900 S Norfolk St
- Time zone
- PT (UTC-8)
- Office locations
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