ANTHONY J. ORLANDO INC.

RIASEC Registered
Total AUM
$89.9M
Discretionary
$0
0% of AUM
Avg account
$235K
Accounts
383
Employees
1
Advisory reps
1

Firm details

Headquarters
ORADELL, New Jersey
CRD number
122026
Custodians
PERSHING LLC, JOHN HANCOCK DISTRIBUTORS LLC
Fee structure
Percentage of AUM, Fixed Fees, Commissions
Client types
  • HNWI45.7%
  • Individuals36.71%
  • Pension & Profit Sharing Plans17.59%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Anthony J. Orlando Inc. is an independent registered investment adviser operating as a corporation under individual ownership. The firm serves both individual and family clients as well as institutional relationships and blends fee-based advisory work with commission-based activities through its status as a registered representative and an insurance broker. Its advisory services include financial planning, portfolio management for individuals, small businesses and institutions, and pension consulting. Investment activity skews toward pooled public vehicles: the firm’s asset base is concentrated in mutual funds and other public funds, which it uses as core building blocks for client portfolios. Alternative exposure is limited but intentional — the firm allocates to real estate-focused strategies and REITs alongside its public fund allocations. Most client relationships appear to be managed on a non-discretionary basis, reflecting a model that combines advisory planning, brokerage execution and insurance solutions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Exchange Traded Equities 8%, Cash & Cash Equivalents 6%, US Government Bonds 1%, Other 1%84%
  • Public Funds/Mutual Funds84%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents6%
  • US Government Bonds1%
  • Other1%

Contacts

1 of 1
  • ANTHONY ORLANDO

    PrincipalCRD 1839632

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ORADELL, NJ

BERGEN

Location

ORADELL, NJ

Headquartered in ORADELL, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
BERGEN
Address
617 Oradell Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth