AMERITAS ADVISORY SERVICES, LLC

RIASEC RegisteredEst. 1998
Total AUM
$13.7B
Discretionary
$7.2B
52% of AUM
Avg account
$303K
Accounts
45,299
Employees
797
Advisory reps
552

Firm details

Headquarters
LINCOLN, Nebraska
CRD number
317245
Registered since
January 13, 1998
Website
www.ameritas.com
Custodians
NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Individuals65.44%
  • HNWI30.28%
  • Corporations / Businesses3.14%
  • Charitable Organizations0.8%
  • Pension & Profit Sharing Plans0.3%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Ameritas Advisory Services, LLC is an LLC formed in 1998 that operates as an insurance-affiliated broker-dealer and registered adviser serving individuals, families and institutional clients. Its advisory scope includes financial planning, discretionary and non-discretionary portfolio management for individuals, small businesses and institutions, pension consulting and the selection of other advisers, plus educational seminars and workshops. The firm uses multiple fee arrangements — percentage of AUM, hourly and fixed fees among them — and identifies itself as an active ESG investor. It does not position itself as a capital allocator; instead it deploys third-party managers and product solutions from its platform.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 54%, Public Funds/Mutual Funds 38%, US Government Bonds 3%, Cash & Cash Equivalents 3%, Investment Grade Corp Bonds 2%, State & Local Bonds 1%54%
  • Exchange Traded Equities54%
  • Public Funds/Mutual Funds38%
  • US Government Bonds3%
  • Cash & Cash Equivalents3%
  • Investment Grade Corp Bonds2%

Owners & executives

3 of 27

  • JOSEPH PANTOZZI

    Founder & CEOCRD 1065684

  • MICHELE WU

    Senior Vice President and Chief Financial OfficerCRD 7579071

  • Jeffrey Endecott

    CEO & PresidentCRD 6185692

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Contacts

3 of 525

  • JOHN ESTES

    Registered RepresentativeCRD 8012902

  • DEREK TRUE

    Brand ManagerCRD 6135035

  • DARIN DAUEL

    Home Office AssociateCRD 2657899

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 726

Active vs passive

$2.3B in ETFs

Passive

77%

$1.8B

Active

20%

$530M

ETFProviderStyleCategoryValueShares% of portfolio
JANUS HENDERSON AAA CLO ETF (JAAA) Janus HendersonActiveUltrashort Bond$51.5M1,023,3782.23%
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Location

Primary office

LINCOLN, NE

LANCASTER

Location

LINCOLN, NE

Headquartered in LINCOLN, NE, anchoring the Lincoln-Beatrice, NE metro in the Midwest.

Metro area
Lincoln-Beatrice, NE
Region
Midwest
County
LANCASTER
Address
5900 O St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth