AMERICANA PARTNERS, LLC

RIASEC RegisteredEst. 2019
Total AUM
$9.1B
Discretionary
$7B
77% of AUM
Avg account
$1.3M
Accounts
6,991
Employees
86
Advisory reps
54

Firm details

Headquarters
HOUSTON, Texas
CRD number
301354
Registered since
April 17, 2019
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI74.22%
  • Charitable Organizations17.4%
  • Corporations / Businesses4.46%
  • Individuals2.58%
  • Pooled Investment Vehicles1.03%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Americana Partners, LLC is an SEC-registered independent registered investment adviser organized as an LLC and active since 2019. The firm positions itself as a capital allocator serving both individuals and families as well as institutional clients, offering financial planning and portfolio management across retail and pooled vehicles. Its business mix includes accountant services and the selection of other advisers; the firm also functions in sponsor and general partner roles for pooled investment vehicles. Fee arrangements include both percentage-of-AUM and fixed-fee structures. Americana Partners has been recognized on industry lists, appearing on Forbes’ Top RIA Firms in 2022, 2023 and 2024 and on AdvisorHub’s 50 RIA Firms to Watch in 2026.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 44%, Public Funds/Mutual Funds 25%, Other 14%, Cash & Cash Equivalents 11%, US Government Bonds 4%, State & Local Bonds 1%44%
  • Exchange Traded Equities44%
  • Public Funds/Mutual Funds25%
  • Other14%
  • Cash & Cash Equivalents11%
  • US Government Bonds4%

Owners & executives

3 of 5
  • ROBERT WELLINGTON

    Chief Operating OfficerCRD 5600454

  • JORGE SUAREZ-VELEZ

    CEO and Founding PartnerCRD 2261965

  • Michael Mitchell

    Chief Financial OfficerCRD 7676551

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Contacts

3 of 49
  • ROBERT MUSE

    Managing DirectorCRD 2602702

  • JOSHUA CALTRIDER

    Founding Partner & Managing DirectorCRD 6087643

  • ROBERT JONES

    Managing DirectorCRD 5362937

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 211

Active vs passive

$1.1B in ETFs

Passive

54%

$611M

Active

42%

$523M

ETFProviderStyleCategoryValueShares% of portfolio
INNOVATOR EQUITY MANAGED FLOOR ETF (SFLR)InnovatorActiveOptions Trading$88M2,485,5857.76%

Location

Primary office

HOUSTON, TX

HARRIS

Location

HOUSTON, TX

Headquartered in HOUSTON, TX, anchoring the Houston-The Woodlands, TX metro in the South.

Metro area
Houston-The Woodlands, TX
Region
South
County
HARRIS
Address
811 Louisiana St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth