American Financial Planning, Inc.

RIASEC Registered
Total AUM
$21.5M
Discretionary
$21.5M
100% of AUM
Avg account
$130K
Accounts
165
Employees
3
Advisory reps
4

Firm details

Headquarters
Roanoke, Virginia
CRD number
142588
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

American Financial Planning, Inc. is an independent, privately owned registered investment adviser operating as a corporation and focused on individual and family clients. The firm provides comprehensive financial planning and portfolio management across retail and small-business clients, and it lists pension consulting services among its advisory offerings. Its fee arrangements are flexible and include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm reports a preference for public equities, particularly exchange-traded instruments, as a core building block of client portfolios. It does not identify as an active ESG investor and is not indicated as a multi-state adviser in the available snapshot.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 65%, Investment Grade Corp Bonds 35%, Cash & Cash Equivalents 5%65%
  • Exchange Traded Equities65%
  • Investment Grade Corp Bonds35%
  • Cash & Cash Equivalents5%

Contacts

3 of 4
  • Maynard Keller

    Maynard Keller

    Founder and PresidentCRD 2796323

  • Mark Castonguay

    Mark Castonguay

    Investment Advisor RepresentativeCRD 6329749

  • Jon Matlock

    Jon Matlock

    Financial PlannerCRD 7600743

Unlock 1 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Roanoke, VA

Roanoke City

Location

Roanoke, VA

Headquartered in Roanoke, VA, in the South of the United States.

Region
South
County
Roanoke City
Address
541 Luck Ave Sw
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth