American Financial Planning, Inc.
Firm details
- Headquarters
- Roanoke, Virginia
- CRD number
- 142588
- Website
- americanfp.us
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Other
- Client types
- Individuals100%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting
Firm profile
FINTRXOverview
American Financial Planning, Inc. is an independent, privately owned registered investment adviser operating as a corporation and focused on individual and family clients. The firm provides comprehensive financial planning and portfolio management across retail and small-business clients, and it lists pension consulting services among its advisory offerings. Its fee arrangements are flexible and include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm reports a preference for public equities, particularly exchange-traded instruments, as a core building block of client portfolios. It does not identify as an active ESG investor and is not indicated as a multi-state adviser in the available snapshot.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities65%
- Investment Grade Corp Bonds35%
- Cash & Cash Equivalents5%
Contacts
3 of 4
Maynard Keller
Founder and PresidentCRD 2796323

Mark Castonguay
Investment Advisor RepresentativeCRD 6329749

Jon Matlock
Financial PlannerCRD 7600743
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Roanoke, VA
Roanoke City
Location
Roanoke, VA
Headquartered in Roanoke, VA, in the South of the United States.
- Region
- South
- County
- Roanoke City
- Address
- 541 Luck Ave Sw
- Time zone
- ET (UTC-5)
- Office locations
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