AMARA FINANCIAL, LLC

RIASEC RegisteredEst. 2020
Total AUM
$250M
Discretionary
$194M
78% of AUM
Avg account
$405K
Accounts
618
Employees
3
Advisory reps
3

Firm details

Headquarters
SAN FRANCISCO, California
CRD number
308290
Registered since
May 15, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI85.58%
  • Individuals13.65%
  • Pension & Profit Sharing Plans0.77%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Amara Financial, LLC is an independent, SEC‑registered investment adviser organized as an LLC and registered in 2020. The firm serves both individual/family and institutional clients and combines advisory services with insurance brokerage. Its advisory scope includes financial planning, portfolio management for individuals and small businesses, and pension consulting. Compensation comes through a mix of percentage-of-AUM and fixed fees. The firm reports an equity preference and is not identified as an active ESG investor or a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 79%, Public Funds/Mutual Funds 16%, US Government Bonds 4%, Cash & Cash Equivalents 1%79%
  • Exchange Traded Equities79%
  • Public Funds/Mutual Funds16%
  • US Government Bonds4%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • LAUREN FORTIER

    Chief Compliance OfficerCRD 6212904

Contacts

2 of 2
  • LISA MORGAN

    Senior Client SpecialistCRD 4575038

  • ABRAHAM MARTINEZ

    FounderCRD 5120000

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 44

Active vs passive

$145M in ETFs

Passive

83%

$121M

Active

1%

$24.1M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TAX-MANAGED FUNDS (VEA)VanguardPassiveForeign Large Blend$23.1M360,95915.93%

Location

Primary office

SAN FRANCISCO, CA

SAN FRANCISCO

Location

SAN FRANCISCO, CA

Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN FRANCISCO
Address
580 California St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth