Alliance Wealth Advisors, LLC

RIASEC RegisteredEst. 2021
Total AUM
$552M
Discretionary
$552M
100% of AUM
Avg account
$281K
Accounts
1,961
Employees
19
Advisory reps
13

Firm details

Headquarters
Centerville, Utah
CRD number
314668
Registered since
June 25, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI57.68%
  • Individuals42.32%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Alliance Wealth Advisors, LLC is an independent, SEC‑registered registered investment adviser formed as an LLC and operating as a percentage‑of‑AUM advisory practice. The firm identifies as a capital allocator focused on individual and family clients and uses a mix of planning and discretionary portfolio management. Its advisory services include financial planning, portfolio management for individuals and small businesses, manager selection (selection of other advisers) and investor education through seminars or workshops. Alliance does not position itself as an active ESG investor and is not identified as a multi‑state pension consultant or related adviser. The firm lists an industry affiliation with accounting professionals, which suggests close coordination with tax or accounting advisors as part of client service.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 47%, Public Funds/Mutual Funds 47%, Investment Grade Corp Bonds 2%, Cash & Cash Equivalents 2%, US Government Bonds 1%, Non-Investment Grade Corp Bonds 1%47%
  • Exchange Traded Equities47%
  • Public Funds/Mutual Funds47%
  • Investment Grade Corp Bonds2%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Owners & executives

3 of 6
  • Taylor Dillon

    CFOCRD 8227377

  • Alyssa Jones

    Alyssa Jones

    Chief Experience OfficerCRD 7886138

  • Paul Coles

    Paul Coles

    CEO, Investment AdvisorCRD 6228355

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Contacts

3 of 7
  • Alexander Lewis

    Alexander Lewis

    Operations AssociateCRD 8303307

  • Jessica Ellis

    Investment Advisor RepresentativeCRD 7739310

  • James Van Leeuwen

    James Van Leeuwen

    Accounts ManagerCRD 8077796

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 79

Active vs passive

$475M in ETFs

Passive

83%

$395M

Active

4%

$79.3M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD RUSSELL 1000 GROWTH INDEX FUND (VONG)VanguardPassiveLarge Growth$70.9M554,93114.94%

Location

Primary office

Centerville, UT

Davis

Location

Centerville, UT

Headquartered in Centerville, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
Davis
Address
1148 W Legacy Crossing Blvd
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth