Alliance Financial
Firm details
- Headquarters
- Wyomissing, Pennsylvania
- CRD number
- 319679
- Registered since
- May 18, 2022
- Custodians
- LPL FINANCIAL LLC, THE VANGUARD GROUP, INC., CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals51.24%
- HNWI45.62%
- Pension & Profit Sharing Plans3.03%
- Corporations / Businesses0.06%
- Charitable Organizations0.05%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Alliance Financial is an independent registered investment adviser organized as a corporation and SEC-registered since 2022. The firm operates as a capital allocator that serves both individual/family and institutional clients. Its advisory offerings include financial planning, portfolio management for individuals and small businesses, pension consulting services, and the selection of other advisers. Fee arrangements reported include percentage-of-AUM billing alongside hourly and fixed-fee engagements. Alliance Financial does not identify as an active ESG investor and is not designated as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds96%
- Cash & Cash Equivalents3%
- Exchange Traded Equities1%
Contacts
3 of 5
Kevin Fox
Financial AdvisorCRD 4196238
Thomas Drexler
Wealth AdvisorCRD 6155574
Jacqueline Powell
Financial AdvisorCRD 1061375
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 15Active vs passive
$174M in ETFs
100%
$174M
0%
$0
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| WISDOMTREE US LARGECAP DIVIDEND FUND (DLN) | Wisdom Tree | Passive | Large Value | $28M | 313,429 | 16.07% |
Location
Wyomissing, PA
Berks
Location
Wyomissing, PA
Headquartered in Wyomissing, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.
- Metro area
- Philadelphia-Reading-Camden, PA-NJ-DE-MD
- Region
- Northeast
- County
- Berks
- Address
- 1105 Berkshire Blvd
- Time zone
- ET (UTC-5)
- Office locations
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