ALLIANCE FINANCIAL

RIASEC RegisteredEst. 2022
Total AUM
$272M
Discretionary
$272M
100% of AUM
Avg account
$270K
Accounts
1,006
Employees
6
Advisory reps
5

Firm details

Headquarters
WYOMISSING, Pennsylvania
CRD number
319679
Registered since
May 18, 2022
Custodians
LPL FINANCIAL LLC, THE VANGUARD GROUP, INC., CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals51.24%
  • HNWI45.62%
  • Pension & Profit Sharing Plans3.03%
  • Corporations / Businesses0.06%
  • Charitable Organizations0.05%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Alliance Financial is an independent, SEC-registered registered investment adviser that operates as a corporation owned by an individual. The firm acts as a capital allocator and serves both individual and family clients as well as institutional accounts. Its advisory services span financial planning, discretionary portfolio management for individuals and small businesses, pension consulting, and the selection of other advisers. Fee arrangements include a percentage of assets under management plus options for hourly and fixed fees.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Cash & Cash Equivalents 3%, Exchange Traded Equities 1%96%
  • Public Funds/Mutual Funds96%
  • Cash & Cash Equivalents3%
  • Exchange Traded Equities1%

Contacts

3 of 5
  • KEVIN FOX

    Financial AdvisorCRD 4196238

  • Thomas Drexler

    Wealth AdvisorCRD 6155574

  • JACQUELINE POWELL

    Financial AdvisorCRD 1061375

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 15

Active vs passive

$174M in ETFs

Passive

100%

$174M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
WISDOMTREE US LARGECAP DIVIDEND FUND (DLN)Wisdom TreePassiveLarge Value$28M313,42916.07%

Location

Primary office

WYOMISSING, PA

BERKS

Location

WYOMISSING, PA

Headquartered in WYOMISSING, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
BERKS
Address
1105 Berkshire Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth