A Better Way Financial, LLC

RIASEC & State Registered
Total AUM
$109M
Discretionary
$105M
97% of AUM
Avg account
$111K
Accounts
980
Employees
10
Advisory reps
6

Firm details

Headquarters
Allentown, Pennsylvania
CRD number
304914
Registered since
June 2, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals83.28%
  • HNWI16.72%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

A Better Way Financial, LLC is an independent registered investment adviser organized as an LLC and registered with the SEC in 2026. The firm is owner-operated and focuses on individual and family clients. It offers fee-based financial planning and portfolio management for individuals and small businesses, and it acts as a capital allocator and selector of third-party advisers. Insurance brokerage is also part of the firm's business activities. Fee arrangements include a percentage of AUM and fixed fees. The firm does not identify as an active ESG investor and does not report multi-state adviser status.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Cash & Cash Equivalents 2%, Exchange Traded Equities 1%97%
  • Public Funds/Mutual Funds97%
  • Cash & Cash Equivalents2%
  • Exchange Traded Equities1%

Owners & executives

1 of 1
  • Frank Guida

    Frank Guida

    Founder and CEOCRD 1499368

Contacts

3 of 5
  • Noah Williams

    Noah Williams

    ParaplannerCRD 7083002

  • Kimberly Guida

    Kimberly Guida

    Vice PresidentCRD 2120314

  • Alison Howells

    Alison Howells

    Operations ManagerCRD 7040371

Unlock 2 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 9

Active vs passive

$177M in ETFs

Passive

46%

$80.7M

Active

0%

$95.9M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$47.9M545,49227.14%

Location

Primary office

Allentown, PA

Lehigh

Location

Allentown, PA

Headquartered in Allentown, PA, in the Northeast of the United States.

Region
Northeast
County
Lehigh
Address
6357 Airport Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth