65 And Sunny! Registered Investment Advisors, LLC

RIASEC Registered
Total AUM
$2M
Discretionary
$0
0% of AUM
Avg account
$400K
Accounts
5
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
175256
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions, Performance Based Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

65 And Sunny! Registered Investment Advisors, LLC operates as a small independent RIA organized as a limited liability company and focused on individual and family clients. The firm acts as a capital allocator and provides a mix of advisory and insurance-broker services: financial planning, portfolio management for individuals and small businesses, pension-related consulting, selection of third-party advisers, and client education through published materials and seminars. Fee arrangements are flexible and include percentage-of-AUM billing, hourly and fixed fees, commission-based sales, and performance-linked fees, which aligns with its dual advisory and insurance distribution role. Investment activity shows a clear tilt toward publicly traded equities, with the firm reporting a preference for exchange-traded securities. The practice appears boutique in scale and largely non-discretionary — the filing reports that assets managed are non-discretionary, indicating that investment decisions generally remain subject to client approval or are implemented through recommended third-party managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 100%100%
  • Exchange Traded Equities100%

Contacts

1 of 1
  • Michael Pierce

    Michael Pierce

    PresidentCRD 1217046

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth