From emerging leagues and performance venues to fan-engagement platforms and sports media infrastructure, the business of sports continues to attract long-term family office capital. These investors are backing scalable models that monetize participation, content, and community across a rapidly evolving global ecosystem. Leveraging FINTRX data, we spotlight five family offices actively investing in sports companies and examine what their allocation strategies signal for founders and capital raisers targeting the sector.
Bolt Family Office is a New York–based single-family office managing the wealth of David Blitzer, whose investment activity spans private markets and ownership stakes across multiple global professional sports franchises. That operating background informs the firm’s focus on direct private investments across sports, media, and performance-driven consumer businesses. Capital is deployed into opportunities tied to leagues, fan-engagement platforms, emerging competition formats, and experiential fitness concepts where content, participation, and technology intersect.
Transactions in Padel Haus, Major League Table Tennis, The Snow League, SlamBall, and SNÖBAHN sit alongside earlier investments in Buzzer, Gametime, and The Action Network, covering venue-based experiences, league formation, and digital media and ticketing infrastructure. These deals are primarily executed as growth-oriented direct investments, giving the firm ongoing exposure to businesses building new competition formats, monetization platforms, and technology-enabled fan and athlete experiences.
• Founded: 2022
• Headquarters: New York, NY
• AUM Range: $1.5B - $2B
• Asset Class Focus: Direct Investments
35V is a New York–based single-family office managing the investment platform of Kevin Durant and Rich Kleiman, with a strategy centered on backing companies shaping the future of sports, media, and athlete-driven consumer ecosystems. The firm invests across venture, growth, and direct private opportunities, targeting businesses at the intersection of content, analytics, community, and commerce. Its sports exposure reflects a clear focus on the professionalization and monetization of emerging leagues, data infrastructure, and next-generation fan engagement models.
Notable investments include League One Volleyball, Athletes Unlimited, Premier Lacrosse League, Major League Pickleball, Underdog Fantasy, ScorePlay, and Zelus Analytics, along with ownership in sports and culture brand Mitchell & Ness. The firm has participated in multiple funding rounds across several of these platforms, providing follow-on capital as they scale and reinforcing its ongoing exposure to league infrastructure, athlete-driven media and performance data.
• Founded: 2017
• Headquarters: New York, NY
• AUM Range: $100M - $400M
• Asset Class Focus: Venture Capital; Real Estate; Direct Investments; Private Equity
LRMR Ventures is an Akron-based multi-family office operating as the investment and brand platform for LeBron James and Maverick Carter. The firm invests through private equity, venture, and direct investments across businesses in sports, media, and the broader culture ecosystem, focusing on opportunities where content, community, and commerce intersect. In addition to providing capital, LRMR works with portfolio companies across areas such as branding, marketing, and talent development.
Portfolio investments include Fenway Sports Group, FaZe Clan, Major League Pickleball, StatusPro, Mitchell & Ness, and Fantasy Life. The firm has participated in multiple rounds across several of these companies, including follow-on investments, maintaining ongoing exposure to league ownership structures, sports media platforms, athlete-focused experiences, and digitally native fan engagement models.
• Founded: 2005
• Headquarters: Akron, OH
• AUM Range: $400M - $1B
• Asset Class Focus: Real Estate; Direct Investments; Private Equity
Sterling Equities is a Great Neck–based multi-family office with a long-standing presence across real estate, private equity, venture capital, and direct investments, alongside a multi-decade operating history in professional sports through its former ownership of the New York Mets. That experience across venue operations, media rights, and large-scale real asset development informs how the firm invests across the broader sports and entertainment value chain. Through its venture platforms, Sterling Select and Sterling VC, the firm participates in early- and growth-stage opportunities tied to fan engagement, sponsorship and revenue optimization, and digitally enabled sports and media experiences.
Investments such as FanAI, Andbox, Stakes, Sportvision, and Ignite Sports Media span audience data and analytics, e-sports ownership, interactive gaming, and broadcast technology. These transactions provide continued exposure to the commercial infrastructure surrounding live sports, including platforms that support monetization, premium content distribution, and technology-enabled venue and media experiences. Sterling Equities’ real estate development footprint and multi-asset investment mandate allow it to participate across both the physical and digital layers of the sports ecosystem.
• Founded: 1972
• Headquarters: Great Neck, NY
• AUM Range: $2B - $5B
• Asset Class Focus: Venture Capital; Real Estate; Direct Investments; Private Equity
Marwah Group Family Office is a Mumbai-based single-family office managing the fourth-generation wealth of the Marwah family, whose operating history across industrials and commercial real estate dates back to 1961. The platform serves as the group’s centralized investment arm, allocating capital across early-stage venture opportunities, fund commitments, and select direct investments as part of a broader expansion into technology, consumer, and sports-related businesses.
In India’s sports ecosystem, the firm has invested in companies such as SportVot and StepOut, backing platforms focused on digital content, athlete development, and participation-driven experiences. These transactions sit within a Pre-Seed through Series A investment range, where Marwah Group typically participates as a co-investor alongside other venture partners. Deal sourcing is supported through a combination of internal capabilities and the ThinQbate platform, providing access to early-stage opportunities across the domestic market.
• Founded: 1961 (family operating roots)
• Headquarters: Mumbai, Asia
• Asset Class Focus: Venture Capital; Real Estate; Direct Investments