E-commerce is rarely a core focus for family offices. More often, it shows up alongside investments in technology, private equity, venture capital, real assets, and operating businesses tied to long-term family expertise. When family offices do invest in e-commerce, it’s typically intentional, focused on infrastructure, marketplaces, cross-border commerce, and digitally native consumer platforms with clear scale potential. Using FINTRX data, we highlight five family offices with direct exposure to e-commerce companies, often through repeat investments and platforms that support broader technology and consumer strategies.
a16z Perennial is a Menlo Park–based multi-family office established in 2022 as the wealth management arm of Andreessen Horowitz, serving founders, executives, and high-net-worth families rooted in the technology ecosystem. The firm focuses on venture capital, private equity, real estate, hedge funds, public equities, and income-oriented strategies, deploying the majority of capital through external managers. a16z Perennial has built selective exposure to scalable, platform-driven commerce businesses through direct investments, including Grouping, Rye, Mayvenn, Inventa, Canal, and Cider.
• Founded: 2022
• Headquarters: Menlo Park, CA
• Total AUM: $1.82B
• Asset Class Focus: Private Equity; Hedge Funds; Fund of Funds; Direct Investments; Venture Capital; Long Only
Motier Ventures is a Paris-based single-family office established in 2021 to manage the wealth of Guillaume Houzé, chairman and fourth-generation heir of Galeries Lafayette. Built on more than a century of global retail and commerce expertise, Motier invests directly in private companies across Europe with a focus on the future of commerce, fintech, consumer and creative tech, cybersecurity, and the future of work. While e-commerce is not its only priority, it is a natural extension of the family’s retail legacy, with notable investments including Stockly, MarketLeap, Glopal, Evy, USEDROP, Winechain, and OMAJ across seed through Series B rounds.
• Founded: 2021
• Headquarters: Paris, Europe
• Total AUM: $4B
• Asset Class Focus: Direct Investments
Yaday is a Paris-based multi-family office established in 2024 as a continuation of AA&Sons to manage the wealth of the Afflelou family, whose fortune stems from the Alain Afflelou optical retail group, alongside a growing base of external limited partners. Built by Romain Afflelou, the firm blends deep consumer and retail heritage with an institutional venture capital approach, investing through a €100 million platform focused primarily on direct investments across late seed through Series B stages. While Yaday’s core focus centers on enterprise B2B technologies, including applied AI, fintech, enterprise SaaS, digital health, foodtech, and cybersecurity, the firm has also built selective exposure to e-commerce and consumer platforms. Notable investments include Universal Standard, La Belle Vie, Pledg, Circle Sportswear, and FRÉ Skincare, spanning seed, Series A, and structured debt rounds.
• Founded: 2024
• Headquarters: Paris, Europe
• Asset Class Focus: Fund of Funds; Direct Investments; Venture Capital
Machdoch UK is a London-based single-family office established in 2017 to manage the wealth of the Murdoch family, one of the most influential dynasties in global media. Operating alongside a sister office in Sydney and closely associated with Prudence Murdoch, the firm invests directly across venture capital, agriculture, real assets, and impact-oriented strategies, with a thematic focus on climate resilience and next-generation technologies. Its investment platform includes Macdoch Ventures, which provides early-stage funding (typically $500K–$750K) to B2B SaaS, marketplace, and infrastructure technology companies, and Macdoch Ag Group, which operates sustainable agricultural assets and partners with agtech and natural-capital innovators. The firm has backed platform-driven commerce and services businesses such as Lawpath, Fluent Commerce, Speedlancer, and Quivers.
• Founded: 2017
• Headquarters: London, Europe
• Asset Class Focus: Hedge Funds; Real Estate; Fund of Funds; Direct Investments; Venture Capital
Marc Bell Capital is a Boca Raton–based single-family office established in 2003 to manage the wealth of entrepreneur Marc Bell, whose background spans internet infrastructure, real estate, and financial services. The firm invests across venture capital, private equity, real estate, and hedge funds, with a flexible mandate that supports both early-stage angel investments and larger private equity transactions across a wide range of sectors. Marc Bell Capital has built meaningful exposure to e-commerce companies over time through consumer and platform-driven businesses, including Poshmark, Grove Collaborative, KiwiCo, Gametime, Greats, Stowaway Cosmetics, and Maker’s Row.
• Founded: 2003
• Headquarters: Boca Raton, FL
• AUM Range: $100M - $400M
• Asset Class Focus: Venture Capital; Hedge Funds; Private Equity; Real Estate; Direct Investments; Private Credit